Welcome to another insightful episode of the Building Better Business podcast. I’m your host, Dr. Glenn Bryan, and today we are honored to have Judy Dollison, the president of the Central Ohio BBB, join us. In this episode, we unpack the rich history and mission of the Better Business Bureau, delving into its commitment to advancing Marketplace Trust.

Judy shares an enlightening overview of the BBB’s vetting process for accreditation, emphasizing the organization’s dedication to promoting ethics and integrity among businesses. From discussing the origins of the BBB, inspired by a Coca Cola advertising manager in 1912, to its presence in Central Ohio since 1921, Judy provides a candid look into what makes businesses earn and maintain consumer trust.

We explore the BBB’s current campaign, “The Sign of a Better Business,” and discuss how businesses can outwardly demonstrate their commitment to ethical practices. Judy explains the significance of the BBB’s accredited business seal and how it’s more than a sign—it’s a symbol of trust and accountability.

Additionally, Judy talks about the Center for Character Ethics, an extension of the BBB focused on educating future leaders and celebrating businesses that exemplify outstanding character and integrity. She walks us through various programs like the Torch Awards and Spark Awards, aimed at recognizing business excellence at different stages of growth.

One of the standout moments is Judy’s reflection on the value of intentionality in business: “When you’re making those intentional steps towards that goal, that’s what sets you apart.”

Tune in as we discuss actionable insights on how to build a better business through character, culture, customers, and community. Join us as we journey through inspirational stories, educational frameworks, and practical advice geared towards fostering a trustworthy marketplace.

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